Colt .45 in comics: sippin' and chillin'

I rarely drink alcohol since personally it's not as yummy as orange soda or an IBC Root Beer. And, I have absolutely no idea what Colt .45 tastes like since I never ran in those circles. But, being an overly educated brown-skinned person who's only lived in urban areas, I know what it signifies to me:
  • a cheap high
  • more bang for your buck
packed in a whopping 40 ounces. So it's amusing to read at MSNBC's Ads of the Weird about the effort to upscale the thin swill with a big kick.

So I got curious about the actualities of the demon brew.

Would you have imagined that malt liquor has been the subject of a PhD dissertation? I kid you not (and, the first twenty-five pages are allegedly available for free):

Brown Taylor, Didra. 2000. Knowledge, Attitudes, and Malt Liquor Beer Drinking Behavior Among African American Men in South Central Los Angeles. Thesis (Ph. D)--California School of Professional Psychology, 2000a.
In the wings, there are more scholars waiting. [What did we do before we had the web?] See what further unblinking can unearth. Now, go forth, read and become more truly aware with "A Story without Heroes: The Cautionary Tale of Malt Liquor".